数字营销

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数字营销

The 数字营销 certificate will prepare you to become a skilled marketer publishing digital content on social media platforms to promote a brand, while using analytics to track web traffic and marketing campaign effectiveness. Students use business acumen, 创造力, 沟通, and technology skills to create digital marketing campaigns.

Three students at desk

杰克逊的大学 Offers the following program options:

关键的主题

  • Web Analytics Metrics
  • Search Engine Optimization
  • 云协作
  • Social Media Promotions
  • Advertising, Promotion & 公共关系
  • Digital Design Fundamentals
  • Brand Identity Design

  • 网页设计概念
  • Image Editing Applications
  • Advanced Information Technology
  • eBusiness: SEO / Management / Measurement
  • Contemporary Business
  • 客户服务
  • Principles of Marketing

全球网络赌博平台的亮点

  • Create graphical campaign contents
  • Post and publish content (images, text, videos)
  • Build brand campaigns for target markets via social and traditional channels
  • Engage in real-time interaction with audience
  • Track effectiveness of 沟通 channels through SEO metrics

Potential Jobs and Pay Ranges

Depending on role and industry, pay ranges start at $35,000 per year.

  • Social media specialist, marketing clerk, public relations clerk
  • Copy writer, creative design, seo campaign clerk
  • Health, public service, education, etc customer service representatives

来源: U.S. Bureau of Labor Statistics

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